Ali first approached brew in 2014 for a logo when the football purists publication was a blog (logo above). Since then, Football Purists (FP) has evolved into a podcast network and grown to over 40,000 downloads per month.
In early May 2016, the founders of Football Purists decided it was time for a logo redesign concurrent with their new site launch. After an initial brainstorming session, here is what our raw sketch files looked like:
We hit a road-block when we realized the Founders (Ali and Amir) couldn't answer this question in 1 sentence: what do we do, how do we do it and why?
We went back to the drawing board and spent the next Saturday morning in a coffee shop doing a brand exercise inspired by Josh. Here's our favorite snippet of that morning:
In this instance, taking one step back was the quickest way forward. We took this momentum into the next sprint, leaving us with this:
Fast forward two more sessions, we zero-ed in on four final logos:
This Project is still in progress.