Before brew started, we were a clothing company called The Days. We printed two seasons of shirts and decided that the clothing industry was too volatile and capital-intensive to pursue. This was our first of many introductory courses to Design.
The first brew logo was this:
The abbreviated version:
Here are a couple of notes from the initial brainstorm:
- Museum of man
- Action-oriented word
- MCASD door
- half full, circle and letters
- the rising sun
- Nod to Asian heritage (Russian alphabet)
With V.2 of the site, it felt right to re-do the logo. Here's what we came up with:
We intentionally stripped away all letters, leaving behind a more minimal interpretation of the logo. This parallels the current focus on designing with more constraints to end up with the best solution.